I thought I'd give you all a peak into the less glamorous side of lactivism: writing letters. I never know what to write and I try to be tactful and stick to the point. Here's part of a letter I sent to hulu.com after seeing an advertisement for Similac's "Advance Early Shield" formula.
My husband and I are longtime watchers of Hulu. We don't have cable or satellite so hulu is our main source for television. I think it is great that you offer a way for television shows and movies to be watched with minimal advertising. We don't normally mind watching the 30 second commericials before and during our show. Today, however, I did find one advertisement in poor taste: An advertisement for Similac formula. Not once in the advertisement did it mention that breastmilk is the superior infant food.
Our country is really struggling with breastfeeding rates- lack of breastfeeding costs the country billions of dollars (http://www.ers.usda.gov/Publications/FANRR13/). We are pitifully behind the goal to achieve an initial breastfeeding rate of 75%, and 50% at 6 months as outlined here: http://www.healthypeople.gov/documen...ives/16-19.htm.
The advertising of breastmilk substitutes has been found by the United Nation's World Health Organization to be so detrimental to breastfeeding rates that they created what is known as the "International Code of Marketing of Breast-Milk Substitutes" and can be found here: http://www.who.int/nutrition/publica...de_english.pdf.
The advertising of breastmilk substitutes undermines the health of the American population. Please consider the impact on this nation's health in your decision to run these ads. I really enjoy the television your site offers, but I am definitely reconsidering whether or not I continue to frequent your site.
I wanted to keep the letter short and to the point, so I didn't mention the specifics of what I found upsetting about the ad (use of a baby in the advertisement, no mention of "Breastmilk is the superior infant food", advertising leading people to believe the formula contains immunities- which it does not have). I was afraid if I went into that direction, I'd be rambling.
I personally feel that there should be no formula ads whatsoever. I understand formula is a necessity sometimes, but the families that must depend on it will seek out the formula companies on their own because it is a necessity for them. All it does for the rest of us is undermine our ability and dedication to breastfeed.